Having a strong SEO strategy is more than knowing your keywords and identifying an audience. Your keywords have to be effectively used in website copywriting to make a difference.
This means going beyond writing a strong search title.
It means including a mix of relevant keywords throughout different landing pages. Such a focus makes you write every word with the intention of reaching clear SEO objectives.
The process might seem difficult at first, but there are a few basics to SEO copywriting you can fall back on as you get comfortable.
Here are five tricks to boosting your writing skills for a brilliant SEO campaign.
One of the best ways to have an effective message is to be as clear as possible.
Don’t make your consumers do any guesswork. All your website copywriting needs to be direct, engaging, and unique. This applies to your search ads, social media captions, and on internal landing pages.
The better your communication, the better users will be able to understand your services and product offerings. This allows them to warm up to your brand and create stronger brand recognition.
It can also help close the sale as you get better at writing concise, powerful call to actions.
As much as you can’t fully rely on a set of keywords to get the job done, it is a great place to start.
Once you’ve included your basic short and long-tail phrases in your copywriting, go back over your work. Look for opportunities to add more details, like words referencing your location or more services you offer.
Remember, your website is your introduction. Give users a full picture of who you are and what you do with detailed website copywriting.
Get as specific as your address and contact information on multiple pages. Be transparent and talk about your company values and history.
Share your story as much as you can, without being repetitive or trying too hard. It might take time to find the perfect balance. Yet, when you get there, the traffic and conversion benefits will be well worth the effort.
Another way to keep users engaged is adding links to your website copywriting. Links can be internal or external.
Internal links help guide new visitors to deep-seeded pages.
They hold interest long after a user has found you through organic search. You can use these to showcase past projects or collections, as well as subscription opportunities for a blog or newsletter.
Think of these as an opportunity to show off your site’s hidden secrets.
What is something a first-time visitor wouldn’t know is available? Define that and make it easier to find.
After adding internal links, don’t forget to reference thought leaders or current events in your industry.
This is the best use of external links. You wouldn’t want to link to a competitor, but you do want to showcase your credibility.
External links express your interest in staying on trend. They can get the attention of top names in your market, which might gain you even more exposure.
Try adding a few outside influences to some of your websites copywriting. Just a couple references here or there can be enough to boost your SEO performance.
Almost everyone in digital marketing understands a keyword has to be used more than once to be effective.
However, some businesses run the risk of using a keyword too many times. To know how to best balance your website copywriting, focus on the difference between frequency and density.
Keyword frequency applies to how many times you use one of your targeted words on a single page.
Keyword density is the ratio of your keyword and other words on the page.
You should feel comfortable dropping a single keyword into your copy more than once. Then, check for keyword density before publishing your final edits. This will tell you if you need to lower your frequency.
Balancing frequency and density has multiple benefits.
First, your website copy will feel much more natural for users to read. They won’t even notice how often you’ve dropped in a keyword because it blends right in with the rest of the text.
Second, Google’s algorithms are smarter than you may think.
Some businesses try to manipulate their SEO performance by adding extra keywords on their landing pages. Others will try to sneak in irrelevant phrases. Both situations will end up in lowering your search rankings, as a penalty for trying to work around the system.
Keyword frequency and density are great tools for looking over your website copywriting, but it pays off to be proactive as you write.
The best way to have a strong SEO presence is to focus on creating the most relevant content from the start.
Stick to what you know and do it well.
This will often lead to more ease in incorporating your target keywords. Your writing will reflect your comfort and knowledge of certain terms, and your users will appreciate that.
Such an approach helps keep your messaging consistent as well. It increases the strength and trustworthiness of your brand, which is always valuable.
Another thing to remember is the use of meta descriptions.
Many people will take the time to skim through search descriptions as they look at different ad titles. Strong copy in your description is a sign of good faith to show your ad is relevant. It is a quick summary of what the user can expect to see once they click on your page.
Overall, the most important thing to focus on is your audience.
Write for the user every time. Use a conversational manner of formatting your information and make it flow. As much as SEO strategies have to do ranking higher in search algorithms, the final goal is to reach the people on the other end of the screen.
Ready to take your SEO campaigns to the next level?
Start with improving your website copywriting.
Take the time to work on how you communicate to your potential audience. Be as clear and consistent as possible. Be engaging, use the right details, and keep the conversation flowing.
The rest will fall into place.
For help getting started, click here to access website copywriting tips and tricks.