Starting a business can be a scary process. It is even scarier when you consider that just 20 percent of new businesses make it past the first year of operation.
Even after passing that first milestone, it still isn’t smooth sailing for every new business. Just half of all businesses survive past the five-year mark.
If you want to start a business or grow a current one to long-term success, you need a plan to help you avoid many of the pitfalls that new businesses face, like decreased sales or poor marketing.
One easy way to do this is to put into place an effective, well planned digital marketing funnel.
Not sure what a marketing funnel is? Or how to design an effective one? Keep reading to learn everything you need to know about digital marketing funnels.
To put it simply, a digital marketing funnel consists of the steps that occur between when a person discovers your business and when they become customers.
Also included in this funnel are all of the people who discover your business, but never become paying customers or clients.
By this definition of a marketing funnel, anyone who owns a company that sells products or services already has a funnel in place.
But for many, that funnel is ineffective. While the number of people finding your company may be high, that doesn’t necessarily translate to a high number of paying customers.
An effective funnel is designed to increase the number of conversions, while also helping to separate solid leads from bad ones, to help make it easier to target the right potential customers.
Imagine pouring sand through an actual funnel. Even if you’re pouring tons of sand into the wide end, the stream coming through the narrow end of the funnel will remain small.
The same goes for a marketing funnel.
The wide end of the funnel represents the content and other marketing materials that someone surfing the web or social media might see. The other end of the funnel are the customers who purchase a product or service from you.
If you were to pour just a few grains of sand into the funnel, only a few grains of sand would come out the other end. In the same way, if you aren’t producing much content, in the form of blog posts, advertisements, videos, infographics, and other marketing materials, you won’t land many customers.
Producing more quality content will help to increase sales. But there are steps that occur in the middle of the digital marketing funnel that will affect the rate of conversions as well.
These steps include tools like email lists, subscriptions, trials, and more. These steps help to sort out bad leads from good ones, and turn those leads into sales.
All businesses have a funnel in place, even if they don’t realize it. If they aren’t doing so already, all businesses also need to be working to improve that funnel at all times.
Improving each step of the sales process, from the content creation at the top of the funnel, to the sales at the bottom, can go a long ways towards helping grow your business.
But a great digital marketing funnel can do more than just that.
By improving your funnel and streamlining the process from initial leads to sales, you’ll also be cutting down on the amount of work required from you.
If you’re a solo entrepreneur, this means you’ll be left with more time to create awesome content or otherwise grow your business.
If you have employees, this can mean that you won’t have to hire as many people, or that you can reassign employees to do other duties to help your business grow, rather than having them chase down bad leads.
With a little bit of work and a few key strategies, any business can create an effective digital marketing funnel and start growing their business. Keep reading for tips on how to make every part of your funnel effective.
The first step of building your digital marketing funnel is creating high-quality content to capture web surfers’ attention. This could include anything from blog articles related to your product or the industry, to videos, infographics, or even paid advertisements.
If you want this content to be effective, it’s essential to make sure that its useful to your readers or viewers.
The next step in the funnel-building process is to add a way to turn casual visitors into loyal customers. This includes adding a subscription service, email list, or another way for those who are interested to follow what’s new on your website or with your company.
At the same time that you are allowing visitors to subscribe to or follow your business, you should also be working to build your businesses’ reputation.
Depending on the type of business you have, this could include releasing white papers and press releases, informational emails, newsletters, and more. Even how-to videos or descriptions of your latest products or services will help.
The last step in building your funnel is to land sales.
While the rest of your funnel will promote sales, this step is still important. Providing excellent customer service, and following up with customers or offering extended help, warranties, etc. will help to turn one-time customers into loyal, repeat ones.
Whether you’re just starting your new business or growing an existing one, improving your funnel on your own can be a challenge.
That’s where our marketing template can help.
It’ll help walk you through each step of the process of building and growing your business. You won’t have to worry that a lack of experience is causing you to miss essential steps or that in the rush of work you’re forgetting important details.
If you’re ready to see how easy it is to build and grow your business, sign up for our free template today!